When we look at rewarded video KPIs to understand how we are doing with ad monetization, it is normal to dwell on eCPM, revenue and impressions. There is, however, one metric which is very important and improvable without too many Read more…
I’ve been recently asked about best practices when it comes to waterfall optimization to increase ad revenues, here my tips: Identify the best mediation platform and ad networks mix based on the DAUs and platform distribution (i.e. having DAUs mainly Read more…
Last week we analysed the differences between a manual and auto-optimized waterfall. This time we will introduce the concept of floors but first it is necessary to understand why the eCPM decreases as the same user watches more videos ads. Let’s say Read more…
When it comes to monetizing through ads in a mobile app, the easiest way to go is to setup a mediation layer, integrate a few ad networks and leave the waterfall management to the mediation algorithm. The so called “waterfall” Read more…
In collaboration with Rubén Barrena Crespo We talked about the theory behind the decomposition tree, let’s now move on and see how it can be used to analyze your ad monetization data and get conclusions out of it. Here the link Read more…
In collaboration with Rubén Barrena Crespo Decomposition tree: Concept (Part I) When you want to understand why your Ad Revenues have increased or decreased, it is easy to waste your time (and lose your mind!) diving inside the Data to find Read more…
Are you about to launch a mobile app/game? Here you can download a copy of a basic marketing checklist in order to have all the main topics covered; you can specify the priority, the owner and the status of each task. Read more…
When publishers want to increase their ad revenue, the first idea they tend to come up with is getting users to watch more rewarded videos. There is a thin line here though, as the focus should be on the number Read more…
Today we listen to the Expert Voice of Sofia Gilyazova who will share her opinion on Ad Revenue per User and how to take advantage of it. “Ad revenue per user” has been a hot topic lately. Is Read more…
By Farhan Haq When your product team comes to you and tells you they need 10k DAU after one month of (soft) launch, it can be pretty hard for a marketer to know or understand how many users they need Read more…