By Farhan Haq When your product team comes to you and tells you they need 10k DAU after one month of (soft) launch, it can be pretty hard for a marketer to know or understand how many users they need Read more…
Whenever you are optimizing your waterfall, especially if you use multiple calls to the same network, making sure you have both optimized eCPMs and maximized fill rate is key. During the conversation with the Ad Networks, it’s common to agree Read more…
In this first Expert Voice interview, Jan Pollack will share his view on the importance of ad revenue per user and the status of its precise calculation. “Ad revenue per user” has been a hot topic lately. Is Read more…
What do we mean by “blacklist” in ad monetization? It’s a list we will share with our partner ad networks to prevent them from promoting specific apps or categories within our app. One of the biggest concerns of integrating Read more…
by Farhan Haq Working for a data driven company who was one of the early adopters of ad LTV tracking technologies, it wasn’t a surprise to me when a colleague from another company asked for my advice about choosing the Read more…