In collaboration with Rubén Barrena Crespo We talked about the theory behind the decomposition tree, let’s now move on and see how it can be used to analyze your ad monetization data and get conclusions out of it. Here the link Read more…
In collaboration with Rubén Barrena Crespo Decomposition tree: Concept (Part I) When you want to understand why your Ad Revenues have increased or decreased, it is easy to waste your time (and lose your mind!) diving inside the Data to find Read more…
Are you about to launch a mobile app/game? Here you can download a copy of a basic marketing checklist in order to have all the main topics covered; you can specify the priority, the owner and the status of each task. Read more…
When publishers want to increase their ad revenue, the first idea they tend to come up with is getting users to watch more rewarded videos. There is a thin line here though, as the focus should be on the number Read more…
Today we listen to the Expert Voice of Sofia Gilyazova who will share her opinion on Ad Revenue per User and how to take advantage of it. “Ad revenue per user” has been a hot topic lately. Is Read more…
By Farhan Haq When your product team comes to you and tells you they need 10k DAU after one month of (soft) launch, it can be pretty hard for a marketer to know or understand how many users they need Read more…
Whenever you are optimizing your waterfall, especially if you use multiple calls to the same network, making sure you have both optimized eCPMs and maximized fill rate is key. During the conversation with the Ad Networks, it’s common to agree Read more…
In this first Expert Voice interview, Jan Pollack will share his view on the importance of ad revenue per user and the status of its precise calculation. “Ad revenue per user” has been a hot topic lately. Is Read more…
What do we mean by “blacklist” in ad monetization? It’s a list we will share with our partner ad networks to prevent them from promoting specific apps or categories within our app. One of the biggest concerns of integrating Read more…
by Farhan Haq Working for a data driven company who was one of the early adopters of ad LTV tracking technologies, it wasn’t a surprise to me when a colleague from another company asked for my advice about choosing the Read more…