Mobile Ad Revenue Estimator

Estimate daily ad revenue by DAU, geo & platform split, network mix, format, and genre · Q1 2026 benchmarks

Daily revenue

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Monthly

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Annual

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Ad ARPDAU

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Game genre

Applied multiplier 1.00×

Audience

US share15%

US — WW —

iOS share55%

iOS — Android —

Ad formats

▶ Rewarded video

Imp / DAU4

% users seeing ads20%

⬛ Interstitial

Imp / DAU4

% users seeing ads100%

▬ Banner

Network stack — eCPM tier mix (US iOS ref · click to edit)

High

35%

Mid

45%

Low

20%

Tier	Share	▶ RV	⬛ Int	▬ Ban

Geo × platform eCPM factors (vs US iOS)

	iOS	Android
US	1.00 ref
WW

Each segment's eCPM is scaled relative to US iOS: US Android sits close to iOS, while worldwide traffic on both platforms monetizes lower — Android the most.

Benchmarks: industry ad-monetization reports, H1 2026. Q1-anchored (conservative floor; Q4 typically runs higher). Tier eCPMs are US iOS references by network quality (High / Mid / Low fill). The banner multiplier is dampened because banner eCPM is far less sensitive to game genre than video formats.