Find your way
out of the Limbo.
I help mobile apps and games with every aspect of ad monetization — from the mediation stack to the placements your players actually see.
Hi, I'm Jacopo Guanziroli.
For the past decade I've worked inside the mediation dashboards of mobile gaming studios, from solo indies to publishers shipping at scale. My focus is ad monetization across both sides: ad ops and ad design.
I look into your ad ops and ad design, optimize the setup, surface the risks and the opportunities hiding in the account, and keep the ad stack running in the most efficient way possible. I read the account, tell you what I'd change, and either hand you a plan to run yourselves or manage it for you.
I also handle the business-development side — negotiating directly with ad networks and mediation partners to secure better deals, higher rates and priority access than most studios can get on their own.
Two sides of ad monetization — and a seat at the table.
Ad Operations
The plumbing behind your ad revenue — the part most publishers plug in once and never touch again. I keep it tuned and compliant.
- Waterfall & mediation management
- eCPM floor strategy & optimization
- Network mix, integrations & troubleshooting
- COPPA, CMP / consent flow & compliance
- app-ads.txt hygiene & data validation
Ad Design
How ads actually meet your players — the placements, formats and reward economy that grow revenue without hurting retention.
- Ad types & format strategy
- Placement design — what to show, and where
- Live Ops tie-ins & user segmentation
- Reward economy & rewarded-video balancing
- UX and ad-quality review
Network Negotiation
The business-development side. I use direct relationships built over a decade in the industry to get you a better deal than you'd get alone.
- Direct negotiation with networks & mediation partners
- Higher rates & improved commercial terms
- Priority access, betas & dedicated support
- Independent — no affiliate kickbacks
Numbers I've actually moved. Real accounts, real deltas.
One of the world's largest games
I led ad monetization for Subway Surfers at SYBO for six years — delivering a ~50% ad-revenue increase, integrating 10+ new ad networks, and playing an instrumental role through SYBO's acquisition by Miniclip.
ARPDAU up while DAU fell
A mobile app where monetization efficiency improved from Q3 to Q4 despite a shrinking active base — proof that performance isn't only a function of audience growth.
Technical ad-stack optimization
Better waterfall distribution, stronger network competition and eCPM-floor strategy grew revenue even as engagement dipped — growth from technical execution, not more users.
Jacopo is the rare domain expert who can communicate his expertise in an actionable manner. In a year where the industry grew 18%, with his help as a consultant we grew >60%.
Due to his work we significantly increased ad revenue for our title Super Spell Heroes. Having Jacopo take care of our ad accounts was a decision we don't regret.
His expertise was invaluable, particularly with Nightclub Tycoon — optimizing underperforming networks and reviewing our CMP and ATT setups, which helped increase eCPMs.