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FROM THE BLOG

The full archive.

Everything I've published on ad monetization, mediation, waterfall optimization and mobile marketing — in one place.

/ AD MONETIZATION VAULT
•Ad Ops: the “Back End” of Ad MonetizationAd MonetizationNov 2023→•Ad Monetization and User Acquisition: which differences?Ad MonetizationDec 2022→•6 Strategies for Monetizing Your Mobile App through AdsMobile MarketingDec 2022→•Google Interstitial Ads Policy UpdateMobile MarketingAug 2022→•Ad Monetization Prediction for 2022Mobile MarketingDec 2021→•Which Mediation for your Mobile Ad Monetization?Ad MonetizationDec 2020→•Digital Pill: Completion Rate for Rewarded VideosAd MonetizationJun 2020→•Cool Tool: App-Ads.txt update sheetAd MonetizationMay 2020→•In a lock-down, is the glass really half empty?TipsMar 2020→•In App BiddingAd MonetizationFeb 2020→•Offerwall Best PracticesAd MonetizationJan 2020→•Ad Network SDK UpdateAd MonetizationNov 2019→•Digital Pill: eCPM Stands for..Ad MonetizationOct 2019→•Ad Impressions: Ideal VolumeAd MonetizationSep 2019→•Fill Rate in Ad MonetizationAd MonetizationAug 2019→•Digital Pill: Best Practices for Ad Monetization WaterfallAd MonetizationJul 2019→•Ad Monetization Waterfall: eCPM FloorsAd MonetizationJul 2019→•Ad Monetization Waterfall: Auto vs Manual SetupAd MonetizationJul 2019→•Cool Tool: Decomposition Tree for Ad Monetization (Part 2)Ad MonetizationMay 2019→•Cool Tool: Decomposition Tree for Ad MonetizationAd MonetizationApr 2019→•Cool Tool: Marketing High-Level App Launch ChecklistMobile MarketingMar 2019→•Digital Pill: eCPM per Impression NumberAd MonetizationMar 2019→•Expert Voice: Ad Revenue per User with Sofia GilyazovaAd MonetizationFeb 2019→•Cool Tool: DAU Calculator Based on User RetentionMobile MarketingFeb 2019→•Digital Pill: eCPM Floor vs TargetAd MonetizationFeb 2019→•Expert Voice: Ad Revenue per User with Jan PollackAd MonetizationJan 2019→•Digital Pill: Blacklist in Ad MonetizationAd MonetizationJan 2019→•Ad LTV Vendor ComparisonAd MonetizationJan 2019→