AD MONETIZATION · SINCE 2018

Find your way
out of the Limbo.

I help mobile apps and games with every aspect of ad monetization — from the mediation stack to the placements your players actually see.

Book a consulting call → See what I do
10+
Years in mobile
40+
Apps optimized
Global
Publishers & studios
/ 01 — About

Hi, I'm Jacopo Guanziroli.

Titles I’ve worked on
Subway Surfers
Subway Surfers
Dragon City
Dragon City
Delicious World
Delicious World
LaLiga Top Cards
LaLiga Top Cards
Monster Legends
Monster Legends
Nonstop Knight
Nonstop Knight
My Story
My Story
Hollywood Story
Hollywood Story
Languinis
Languinis
TerraGenesis
TerraGenesis
ZombieLand
ZombieLand
Warhammer: Chaos & Conquest
Warhammer: Chaos & Conquest
…and many more
Jacopo Guanziroli, ad monetization consultant

For the past decade I've worked inside the mediation dashboards of mobile gaming studios, from solo indies to publishers shipping at scale. My focus is on the front end and the back end of ad monetization.

I look into your ad ops and ad design, optimize the setup, surface the risks and the opportunities hiding in the account, and keep the ad stack running in the most efficient way possible. I read the account, tell you what I'd change, and either hand you a plan to run yourselves or manage it for you.

I also handle the business-development side — negotiating directly with ad networks and mediation partners to secure better deals, higher rates and priority access than most studios can get on their own.

Experience
10+ years in mobile ads
Verticals
Casual, hyper-casual, mid-core, utility
Based in
Barcelona, working globally
Networks
AppLovin, AdMob, ironSource, Unity, Meta, Mintegral, Vungle, Pangle, Moloco, HyprMX, GAM, AdColony, Liftoff and more.
Connect
Connect on LinkedIn
/ 02 — What I do

Two sides of ad monetization — and a seat at the table.

01The back end

Ad Operations

The plumbing behind your ad revenue — the part most publishers plug in once and never touch again. I keep it tuned and compliant.

  • Waterfall & mediation management
  • eCPM floor strategy & optimization
  • Network mix, integrations & troubleshooting
  • COPPA, CMP / consent flow & compliance
  • app-ads.txt hygiene & data validation
02The front end

Ad Design

How ads actually meet your players — the placements, formats and reward economy that grow revenue without hurting retention.

  • Ad types & format strategy
  • Placement design — what to show, and where
  • Live Ops tie-ins & user segmentation
  • Reward economy & rewarded-video balancing
  • UX and ad-quality review
03Leverage

Network Negotiation

The business-development side. I use direct relationships built over a decade in the industry to get you a better deal than you'd get alone.

  • Direct negotiation with networks & mediation partners
  • Higher rates & improved commercial terms
  • Priority access, betas & dedicated support
  • Independent — no affiliate kickbacks
Recognize your side of the problem?
Let's talk it through — no deck, no funnel, an NDA if you need one.
Book a consulting call →
/ 03 — Proven results

Numbers I've actually moved. Real accounts, real deltas.

CASE STUDY 01
SYBO · Subway Surfers

One of the world's largest games

I led ad monetization for Subway Surfers at SYBO for six years — delivering a ~50% ad-revenue increase, integrating 10+ new ad networks, and playing an instrumental role through SYBO's acquisition by Miniclip.

Ad revenue+50%
New ad networks10+
Downloads~1.5B
CASE STUDY 02
Flaregames

ARPDAU up while DAU fell

A mobile app where monetization efficiency improved from Q3 to Q4 despite a shrinking active base — proof that performance isn't only a function of audience growth.

DAU−27%
Revenue>100%↑
ARPDAU>200%↑
CASE STUDY 03
Sviper

Technical ad-stack optimization

Better waterfall distribution, stronger network competition and eCPM-floor strategy grew revenue even as engagement dipped — growth from technical execution, not more users.

Revenue+36%
ARPDAU+23%
eCPM+32%
Impressions+10%
Engagement−8%
Some figures are shown as percentages under confidentiality — an NDA if you need one. Full case-study brief available on request.

Jacopo is the rare domain expert who can communicate his expertise in an actionable manner. In a year where the industry grew 18%, with his help as a consultant we grew >60%.

Sharath KowligiMobile Game Growth Advisor

Due to his work we significantly increased ad revenue for our title Super Spell Heroes. Having Jacopo take care of our ad accounts was a decision we don't regret.

Michael ReichertChief Product Officer, Sviper

His expertise was invaluable, particularly with Nightclub Tycoon — optimizing underperforming networks and reviewing our CMP and ATT setups, which helped increase eCPMs.

/ 04 — Ad Monetization Vault

Field notes from inside the waterfall.

Browse the Ad Monetization Vault →