I have created Digital Limbo in 2018 to assist companies, from start-ups to big developers and publishers (Tilting Point, GameHouse, Nanobit and Flaregames  name a few), with mobile marketing and in particular on Ad Monetization.

Since 2019 I collaborate with Sybo, I have supported the company during the transition to Ironsource mediation for Subway Surfers, and now leading the Ad Monetization efforts, with a specific focus on compliance.

During my time at Social Point (Take-Two Interactive) I witnessed the transformation of a desktop-centric strategy to an exclusively mobile approach, working with a top notch team in a fast paced environment where adopting the latest technologies was crucial to meet goals.

In such a dynamic context I developed a 360º approach around a mobile app, having to deal with several and complementary topics: User Acquisition, Project Management, ASO and Ad Monetization as my last responsibility.

I worked together with the main Ad Networks and built up a strong relationship with them (Ironsource, Applovin, Google, Facebook, UnityAds, Digital Turbine, Liftoff and many others) testing new products, proposing features and finding solutions together in order to achieve the best results possible for the publisher.