Plans

Ad Monetization Plans

Ad Operations Audit

A one-time deep dive into the client account during 2-4 weeks to find opportunities and increase your ad revenue:

  • Review mediation platform setup
  • KPIs analysis (eCPM, fill rate, engagement rate, frequency…)
  • Suggestions for waterfall optimization
  • Proposals for eCPM floors creation with the integrated ad networks
  • Review of the integrated ad networks, recommendation of new integrations or removals
  • Data Validation
  • Sharing of the market best practices

Ad Design Audit

A full UI/UX review during 1-2 weeks of the placement implementation:

  • Placement Review
  • New Placement suggestions
  • Ad Types
  • Live Ops
  • User segmentation
  • Rewards
  • Market best practices and examples

AdOps Strategy

An ongoing support for companies which have already an ad operations team and are looking for guidance, includes:

  • Daily/weekly KPIs checks
  • Waterfall optimization, proposals and reiteration
  • support in creation and modification of multiple instances with the integrated providers
  • Review of the integrated ad networks, recommendation of new integrations or removals
  • Sharing of the market best practices
  • Troubleshooting
  • Blacklist review

AdOps Full

For publishers without a team assigned to Ad Monetization and looking for someone hands-on which could fully handle the ad operations side of things, managing directly:

  • Mediation platform
  • Ad Network dashboards
  • Waterfall optimization
  • Daily KPI checks
  • Communication with the provider account managers
  • Support to devs for new SDK adapters/SDK updates
  • Assistance to QA team during testing and to Customer Support for troubleshooting