Your ads work — but are they quietly costing you players? A full UI/UX review of every placement in your app: where ads live, what they show, how often, and to whom. More ad revenue, without wrecking retention.
A structured review of how advertising is woven into your app's experience — and where there's room to earn more without adding friction. Covers:
Most publishers treat ad revenue and player experience as a trade-off — push more ads, lose more players. In practice, the biggest gains come from smarter placement, not more of it: the right format at the right moment, tuned per segment, with a reward economy that keeps players coming back.
This audit finds those moments — and the ones where your current setup is silently pushing players away.
A full UI/UX review of how ads are implemented in your app — where placements live, which formats you use, how often they appear and to whom — aimed at more ad revenue without hurting retention or LTV.
The ad monetization audit focuses on the back end — mediation, waterfall and eCPM. This one focuses on the front end — placement, format and player experience.
Very. Designing placements and the reward economy before launch avoids costly retrofits and protects early retention.
Due to his work we significantly increased the ad revenue performance on an overall and user level for our title Super Spell Heroes.
He helped us develop a common-sense criteria to efficiently manage our mediation platform.
The rare domain expert who can communicate his expertise in an actionable manner.
Send me a build or a few screens and I'll tell you where the placement opportunities are.
jacopo@digitalimbo.com ↗