I'm Jacopo Guanziroli. For 10+ years I've helped mobile publishers earn more from in-app advertising — untangling inherited waterfalls, recovering lost eCPM, and running the ad operations most teams never have time for. Independent, hands-on, no network kickbacks.
Plugging in an SDK is where most publishers stop — and where the money starts leaking. Ad monetization is the discipline of turning ad impressions into the most revenue possible without wrecking the player experience. Done well, it's a mix of technical setup, commercial negotiation, and relentless day-to-day optimization.
That's the work I take off your plate:
A one-time deep dive into your account to find revenue opportunities and hand you a prioritized action plan.
→Ongoing strategic support, or full hands-on management of your ad operations — from waterfall to dashboards.
→A UX review of every placement in your app to grow ad revenue without hurting LTV and retention.
→Most "free" ad monetization advice comes from someone with a stake in which network you pick. I don't sell an SDK, I don't resell inventory, and I take no affiliate commission from the networks I recommend. I read your account, tell you what I'd do if it were mine, and either hand it off or run it for you.
I've worked inside the mediation dashboards of studios large and small — from indie titles to publishers shipping at scale — across casual, hyper-casual, mid-core and utility apps, with networks including AppLovin, AdMob, ironSource, Unity, Meta, Mintegral, Vungle, Pangle, Moloco, HyprMX, GAM, AdColony and Liftoff.
I help app and game publishers earn more from in-app advertising: auditing and optimizing the mediation setup and waterfall, selecting ad networks, tuning eCPM floors, improving fill rate and placement UX, and handling day-to-day ad operations.
Both — from indie studios integrating their first mediation stack to established publishers running multi-instance, in-app bidding setups.
Yes. Digital Limbo is fully independent and takes no affiliate kickbacks. Recommendations are based only on what performs best for your app.
Engagements are scoped to your situation — a one-time audit, ongoing strategic support, or full ad-operations management. Get in touch for a quote.
Yes. I'm based in Barcelona and work with clients globally, integrating directly into your tools and channels.
I led ad monetization on Subway Surfers for six years — plus titles like Dragon City, Monster Legends, LaLiga Top Cards, Super Spell Heroes and Nightclub Tycoon.
Jacopo is the rare domain expert who can communicate his expertise in an actionable manner. In a year where the industry grew 18%, with his help as a consultant we grew >60% — and he set up a clear process we could manage even after his involvement ended.
Due to his work we significantly increased ad revenue for our title Super Spell Heroes. Having Jacopo take care of our ad accounts was a decision we don't regret.
Jacopo optimized our rewarded video strategy via ironSource mediation. Super professional, proactive, kept the pace and delivered in time. I highly recommend him — get him if you can.
His expertise was invaluable, particularly with Nightclub Tycoon — optimizing underperforming networks and reviewing our CMP and ATT setups, which helped increase eCPM on iOS.
He helped us develop a common-sense criteria to efficiently manage our mediation platform. I highly recommend Jacopo as an ad monetization consultant and trainer.
One email is usually enough to figure out if we're a fit. No deck required, no funnel — an NDA if you need one.
jacopo@digitalimbo.com ↗