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FROM THE BLOG

The full archive.

Everything I've published on ad monetization, mediation, waterfall optimization and mobile marketing — in one place.

/ AD MONETIZATION VAULT
01Ad Ops: the “Back End” of Ad MonetizationAd MonetizationNov 2023→02Ad Monetization and User Acquisition: which differences?Ad MonetizationDec 2022→036 Strategies for Monetizing Your Mobile App through AdsMobile MarketingDec 2022→04Google Interstitial Ads Policy UpdateMobile MarketingAug 2022→05Ad Monetization Prediction for 2022Mobile MarketingDec 2021→06Which Mediation for your Mobile Ad Monetization?Ad MonetizationDec 2020→07Digital Pill: Completion Rate for Rewarded VideosAd MonetizationJun 2020→08Cool Tool: App-Ads.txt update sheetAd MonetizationMay 2020→09In a lock-down, is the glass really half empty?TipsMar 2020→10In App BiddingAd MonetizationFeb 2020→11Offerwall Best PracticesAd MonetizationJan 2020→12Ad Network SDK UpdateAd MonetizationNov 2019→13Digital Pill: eCPM Stands for..Ad MonetizationOct 2019→14Ad Impressions: Ideal VolumeAd MonetizationSep 2019→15Fill Rate in Ad MonetizationAd MonetizationAug 2019→16Digital Pill: Best Practices for Ad Monetization WaterfallAd MonetizationJul 2019→17Ad Monetization Waterfall: eCPM FloorsAd MonetizationJul 2019→18Ad Monetization Waterfall: Auto vs Manual SetupAd MonetizationJul 2019→19Cool Tool: Decomposition Tree for Ad Monetization (Part 2)Ad MonetizationMay 2019→20Cool Tool: Decomposition Tree for Ad MonetizationAd MonetizationApr 2019→21Cool Tool: Marketing High-Level App Launch ChecklistMobile MarketingMar 2019→22Digital Pill: eCPM per Impression NumberAd MonetizationMar 2019→23Expert Voice: Ad Revenue per User with Sofia GilyazovaAd MonetizationFeb 2019→24Cool Tool: DAU Calculator Based on User RetentionMobile MarketingFeb 2019→25Digital Pill: eCPM Floor vs TargetAd MonetizationFeb 2019→26Expert Voice: Ad Revenue per User with Jan PollackAd MonetizationJan 2019→27Digital Pill: Blacklist in Ad MonetizationAd MonetizationJan 2019→28Ad LTV Vendor ComparisonAd MonetizationJan 2019→