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Ad Monetization

Digital Pill: Completion Rate for Rewarded Videos

One of the most overlooked KPIs in ad monetization is completion rate for rewarded videos (RV from now on). By definition, a RV is user-initiated, meaning it is the player who decides to watch an advertisement to get a reward afterwards. If a video starts and isn’t watched until its Read more…

By Jacopo Guanziroli, 9 months9 months ago
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