Google’s Global App Summit 2026 focused on one idea: the app market is mature, so growth now comes from the value of each session, not from new installs. Below a few key takeaways for app publishers and ad monetization teams, with data from Sensor Tower’s State of Mobile 2026. 1. Read more
Ad operations has been flattening out for years. Bidding took over most of the waterfall, ad quality and UX are most of the time out of the publisher’s control and the list of levers you can actually pull by hand keeps getting shorter. That is not a bad thing in Read more
If your app runs on IAP or subscriptions only, here’s a question worth asking: are you missing out by not having ads? 🤔 Most non-gaming (and plenty of gaming) apps sit on a pile of daily active users who never spend a cent and that traffic could be quietly generating Read more
For who isn’t familiar with Ad Operations (the “back end” side of Ad Monetization) starting to monetize through ads could sound as simple as plug-in an SDK and pretty much start making ad revenue. 💸But oh boy, there is much more under the hood! Let’s put the “front end” of Ad Monetization (Ad Read more
These 2 topics are related but managed in very different ways, we could say they are the two sides of the same coin. Ad monetization refers to the process of generating revenue from advertisements displayed on a mobile app or website. This can be done through various methods such as Read more
An obligatory step for all companies that want to improve their ad revenue is to move from monetizing through a single network to integrating a mediation platform. This upgrade will bring more competition to the waterfall, multiple networks will challenge each other to show a rewarded video and this will Read more
One of the most overlooked KPIs in ad monetization is completion rate for rewarded videos (RV from now on). By definition, a RV is user-initiated, meaning it is the player who decides to watch an advertisement to get a reward afterwards. If a video starts and isn’t watched until its Read more
Without going into too much details (you can find a deep explanation here), the App-Ads.txt file is a list of providers authorized to sell their in-app inventory in the publisher app. This list must be uploaded to the URL the publisher uses on its App/Play Store page and crawlers will Read more
It’s been a couple of years since we heard the buzz word “in-app bidding” for mobile ad monetization as it seems to be the next big thing. In theory, it should lead to more automation, better fill, less integration work (SDK, adapters..) and higher eCPM. But is it going to Read more
While direct optimization is not really an option when it comes to Offerwall, there are still a few tips and tricks which not only can help prevent and solve issues, but can also improve the engagement and performance of this particular ad-type. Reward Delivery: there should be a clear way Read more