Flipboard
Digital Limbo
  • Home
  • What is Ad Monetization?
  • Plans
  • About
  • Contact
  • Blog
  • MasterClass

Ad Monetization

mobile ad mediation platforms
Ad Monetization

Which Mediation for your Mobile Ad Monetization?

An obligatory step for all companies that want to improve their ad revenue is to move from monetizing through a single network to integrating a mediation platform. This upgrade will bring more competition to the waterfall, multiple networks will challenge each other to show a rewarded video and this will Read more…

By Jacopo Guanziroli, 1 yearDecember 4, 2020 ago
Ad Monetization

Digital Pill: Completion Rate for Rewarded Videos

One of the most overlooked KPIs in ad monetization is completion rate for rewarded videos (RV from now on). By definition, a RV is user-initiated, meaning it is the player who decides to watch an advertisement to get a reward afterwards. If a video starts and isn’t watched until its Read more…

By Jacopo Guanziroli, 2 yearsJune 29, 2020 ago
Ad Monetization

Cool Tool: App-Ads.txt update sheet

Without going into too much details (you can find a deep explanation here), the App-Ads.txt file is a list of providers authorized to sell their in-app inventory in the publisher app. This list must be uploaded to the URL the publisher uses on its App/Play Store page and crawlers will Read more…

By Jacopo Guanziroli, 2 yearsMay 21, 2020 ago
Ad Monetization

In App Bidding

It’s been a couple of years since we heard the buzz word “in-app bidding” for mobile ad monetization as it seems to be the next big thing. In theory, it should lead to more automation, better fill, less integration work (SDK, adapters..) and higher eCPM. But is it going to Read more…

By Digital Limbo, 2 yearsFebruary 12, 2020 ago
Ad Monetization

Offerwall Best Practices

While direct optimization is not really an option when it comes to Offerwall, there are still a few tips and tricks which not only can help prevent and solve issues, but can also improve the engagement and performance of this particular ad-type. Reward Delivery: there should be a clear way Read more…

By Digital Limbo, 2 yearsJanuary 6, 2020 ago
Ad Monetization

Ad Network SDK Update

When it comes to ad monetization in mobile gaming, a classic setup implies using a mediation platform and integrating several Ad Networks to make them compete in the waterfall, in order to maximize the fill rate and global eCPM. The way the mediation communicate with these Ad Network is through Read more…

By Digital Limbo, 3 yearsNovember 17, 2019 ago
Ad Monetization

Digital Pill: eCPM Stands for..

The acronym eCPM stands for “effective cost per mille” and represents a standard unit of measurement that the publishers will use to compare all the ads run on their apps, whether they be based on CPM or CPI bidding. How does it work? Two advertisers might have very different goals: Read more…

By Digital Limbo, 3 yearsOctober 4, 2019 ago
Ad Monetization

Ad Impressions: Ideal Volume

How many ad networks should I integrate into my mediation setup? Should I create multiple eCPM floors? Is it necessary to set up a waterfall per geo? Many publishers and developers have these doubts, but before answering, the main question is: Is there enough ad-impressions volume? This is extremely important Read more…

By Digital Limbo, 3 yearsSeptember 24, 2019 ago
Ad Monetization

Fill Rate in Ad Monetization

When we look at rewarded video KPIs to understand how we are doing with ad monetization, it is normal to dwell on eCPM, revenue and impressions. There is, however, one metric which is very important and improvable without too many complications: fill rate. In general, we calculate fill rate as Read more…

By Digital Limbo, 3 yearsAugust 21, 2019 ago
Ad Monetization

Digital Pill: Best Practices for Ad Monetization Waterfall

I’ve been recently asked about best practices when it comes to waterfall optimization to increase ad revenues, here my tips:   Identify the best mediation platform and ad networks mix based on the DAUs and platform distribution (i.e. having DAUs mainly in China iOS could be different than optimizing for US Android Read more…

By Digital Limbo, 3 yearsJuly 22, 2019 ago

Posts navigation

1 2 Next
Digital Limbo – Feed
Tweets by @Digital_Limbo
Recent Posts
  • Ad Monetization Prediction for 2022
  • Which Mediation for your Mobile Ad Monetization?
  • Digital Pill: Completion Rate for Rewarded Videos
  • Cool Tool: App-Ads.txt update sheet
  • In a lock-down, is the glass really half empty?
Recent Comments
  • David Nguyen on Cool Tool: Decomposition Tree for Ad Monetization (PART 2)
  • Digital Limbo on Fill Rate in Ad Monetization
  • Krishna on Fill Rate in Ad Monetization
  • Digital Limbo on Fill Rate in Ad Monetization
  • Mahbuber Rahman on Fill Rate in Ad Monetization
Archives
  • December 2021
  • December 2020
  • June 2020
  • May 2020
  • March 2020
  • February 2020
  • January 2020
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
Categories
  • Ad Monetization
  • Mobile Marketing
  • Tips
Meta
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
  • Home
  • What is Ad Monetization?
  • Plans
  • About
  • Contact
  • Blog
  • MasterClass
Hestia | Developed by ThemeIsle