Today we listen to the Expert Voice of Sofia Gilyazova who will share her opinion on Ad Revenue per User and how to take advantage of it. “Ad revenue per user” has been a hot topic lately. Is it something you are looking into at the moment from Read more…
By Farhan Haq When your product team comes to you and tells you they need 10k DAU after one month of (soft) launch, it can be pretty hard for a marketer to know or understand how many users they need to acquire over that period in order to hit that Read more…
Whenever you are optimizing your waterfall, especially if you use multiple calls to the same network, making sure you have both optimized eCPMs and maximized fill rate is key. During the conversation with the Ad Networks, it’s common to agree on a specific eCPM so we can guarantee an exact Read more…