Ad Revenue Estimation tool: leaving money on the table?
If your app runs on IAP or subscriptions only, here’s a question worth asking: are you missing out by not having ads? 🤔
Most non-gaming (and plenty of gaming) apps sit on a pile of daily active users who never spend a cent and that traffic could be quietly generating ad revenue instead of nothing.
So (A)I built a quick, high-level tool to run an ad revenue estimation and give you a sense of what you might be leaving on the table. Plug in your DAU, your geo and platform split, pick a couple of ad formats and frequencies, and it spits out an estimated daily, monthly and yearly ad revenue. 💸
Give it a spin 👇
A fair warning: this is a starting point, not a business plan.
Real numbers depend on a lot more like payers vs non-payers (you don’t want to shove ads at the users already paying you), proper user segmentation, retention impact, seasonality, how well your waterfall is optimized, and so on. The benchmarks here are deliberately conservative, so treat the output as a floor to build from, not a promise.
But if the number looks interesting? Then it’s probably a conversation worth having. 😉
Benchmarks:
https://tenjin.com/blog/ad-mon-gaming
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