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March 2019

Mobile Marketing

Cool Tool: Marketing High-Level app launch checklist

Are you about to launch a mobile app/game? Here you can download a copy of a basic marketing checklistĀ in order to have all the main topics covered; you can specify the priority, the owner and the status of each task. It’s divided in macro areas: Soft Launch goals Store Assets Read more

By Digital Limbo, 7 yearsMarch 28, 2019 ago
Ad Monetization

Digital Pill: eCPM per impression number

When publishers want to increase their ad revenue, the first idea they tend to come up with is getting users to watch more rewarded videos. There is a thin line here though, as the focus should be on the number of users who watch videos (so called engagement) rather than Read more

By Digital Limbo, 7 yearsMarch 7, 2019 ago
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