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October 2019

Ad Monetization

Digital Pill: eCPM Stands for..

The acronym eCPM stands for “effective cost per mille” and represents a standard unit of measurement that the publishers will use to compare all the ads run on their apps, whether they be based on CPM or CPI bidding. How does it work? Two advertisers might have very different goals: Read more…

By Digital Limbo, 2 months2 months ago
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