I’ve been recently asked about best practices when it comes to waterfall optimization to increase ad revenues, here my tips: Identify the best mediation platform and ad networks mix based on the DAUs and platform distribution (i.e. having DAUs mainly in China iOS could be different than optimizing for US Android Read more
Last week we analysed the differences between a manual and auto-optimized waterfall. This time we will introduce the concept of floors but first it is necessary to understand why the eCPM decreases as the same user watches more videos ads. Let’s say that the average eCPM from Network A is 10€ and Read more
When it comes to monetizing through ads in a mobile app, the easiest way to go is to setup a mediation layer, integrate a few ad networks and leave the waterfall management to the mediation algorithm. The so called “waterfall” is basically the order in which the integrated ad networks Read more