Mobile Marketing
6 Strategies for Monetizing Your Mobile App through Ads.
There are several best practices that you can follow to increase advertising revenue in a mobile game:
Mobile Marketing
Google Interstitial Ads Policy Update
Google recently informed publisher that certain interstitial behavior would be not accepted anymore. From October 2022, the policy will be updated requiring publishers to deliver ad experiences in line with the Coalition for Better Ads’ Better Ads Standards. Let’s see these Standards in detail for mobile apps: Interruptive Interstitials / Video InterstitialsAn Read more
Mobile Marketing
Ad Monetization Prediction for 2022
2021 was definitely an interesting year: iOS14 and the changes it brought, brand ads finally appearing more consistently in mobile games, consolidation of the big players on the market. But what are the ad monetization prediction for 2022? What should we expect during next year? From my perspective I foresee, Read more
Mobile Marketing
Cool Tool: Marketing High-Level app launch checklist
Are you about to launch a mobile app/game? Here you can download a copy of a basic marketing checklist in order to have all the main topics covered; you can specify the priority, the owner and the status of each task. It’s divided in macro areas: Soft Launch goals Store Assets Read more
Mobile Marketing
Cool Tool: DAU calculator based on users retention
By Farhan Haq When your product team comes to you and tells you they need 10k DAU after one month of (soft) launch, it can be pretty hard for a marketer to know or understand how many users they need to acquire over that period in order to hit that Read more