These 2 topics are related but managed in very different ways, we could say they are the two sides of the same coin. Ad monetization refers to the process of generating revenue from advertisements displayed on a mobile app or website. This can be done through various methods such as Read more
There are several best practices that you can follow to increase advertising revenue in a mobile game:
Being in a long-distance relationship is never easy, doing it for 4.5 years is demanding, it requires patience and sacrifice, but we do it for the best reason: love. During those years I learned a lesson which is valid for the current situation: to focus on what you have in Read more
It’s been a couple of years since we heard the buzz word “in-app bidding” for mobile ad monetization as it seems to be the next big thing. In theory, it should lead to more automation, better fill, less integration work (SDK, adapters..) and higher eCPM. But is it going to Read more
While direct optimization is not really an option when it comes to Offerwall, there are still a few tips and tricks which not only can help prevent and solve issues, but can also improve the engagement and performance of this particular ad-type. Reward Delivery: there should be a clear way Read more
When it comes to ad monetization in mobile gaming, a classic setup implies using a mediation platform and integrating several Ad Networks to make them compete in the waterfall, in order to maximize the fill rate and global eCPM. The way the mediation communicate with these Ad Network is through Read more
The acronym eCPM stands for “effective cost per mille” and represents a standard unit of measurement that the publishers will use to compare all the ads run on their apps, whether they be based on CPM or CPI bidding. How does it work? Two advertisers might have very different goals: Read more
How many ad networks should I integrate into my mediation setup? Should I create multiple eCPM floors? Is it necessary to set up a waterfall per geo? Many publishers and developers have these doubts, but before answering, the main question is: Is there enough ad-impressions volume? This is extremely important Read more
When we look at rewarded video KPIs to understand how we are doing with ad monetization, it is normal to dwell on eCPM, revenue and impressions. There is, however, one metric which is very important and improvable without too many complications: fill rate. In general, we calculate fill rate as Read more
I’ve been recently asked about best practices when it comes to waterfall optimization to increase ad revenues, here my tips: Identify the best mediation platform and ad networks mix based on the DAUs and platform distribution (i.e. having DAUs mainly in China iOS could be different than optimizing for US Android Read more