In collaboration with Rubén Barrena Crespo We talked about the theory behind the decomposition tree, let’s now move on and see how it can be used to analyze your ad monetization data and get conclusions out of it. Here the link to download the excel file. To update the document, you Read more…
In collaboration with Rubén Barrena Crespo Decomposition tree: Concept (Part I) When you want to understand why your Ad Revenues have increased or decreased, it is easy to waste your time (and lose your mind!) diving inside the Data to find explanations. Why has revenue decreased? Was it because of a Read more…
When publishers want to increase their ad revenue, the first idea they tend to come up with is getting users to watch more rewarded videos. There is a thin line here though, as the focus should be on the number of users who watch videos (so called engagement) rather than Read more…