Are you about to launch a mobile app/game? Here you can download a copy of a basic marketing checklist in order to have all the main topics covered; you can specify the priority, the owner and the status of each task. It’s divided in macro areas: Soft Launch goals Store Assets Read more
By Farhan Haq When your product team comes to you and tells you they need 10k DAU after one month of (soft) launch, it can be pretty hard for a marketer to know or understand how many users they need to acquire over that period in order to hit that Read more
by Farhan Haq Working for a data driven company who was one of the early adopters of ad LTV tracking technologies, it wasn’t a surprise to me when a colleague from another company asked for my advice about choosing the right partner to track ad revenue coming from his monetisation Read more