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Ad Monetization

Fill Rate in Ad Monetization

When we look at rewarded video KPIs to understand how we are doing with ad monetization, it is normal to dwell on eCPM, revenue and impressions. There is, however, one metric which is very important and improvable without too many complications: fill rate. In general, we calculate fill rate as Read more…

By Digital Limbo, 1 year1 year ago
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