Ad operations has been flattening out for years. Bidding took over most of the waterfall, ad quality and UX are most of the time out of the publisher’s control and the list of levers you can actually pull by hand keeps getting shorter. That is not a bad thing in Read more
If your app runs on IAP or subscriptions only, here’s a question worth asking: are you missing out by not having ads? 🤔 Most non-gaming (and plenty of gaming) apps sit on a pile of daily active users who never spend a cent and that traffic could be quietly generating Read more
Without going into too much details (you can find a deep explanation here), the App-Ads.txt file is a list of providers authorized to sell their in-app inventory in the publisher app. This list must be uploaded to the URL the publisher uses on its App/Play Store page and crawlers will Read more
In collaboration with Rubén Barrena Crespo We talked about the theory behind the decomposition tree, let’s now move on and see how it can be used to analyze your ad monetization data and get conclusions out of it. Here the link to download the excel file. To update the document, you Read more
In collaboration with Rubén Barrena Crespo Decomposition tree: Concept (Part I) When you want to understand why your Ad Revenues have increased or decreased, it is easy to waste your time (and lose your mind!) diving inside the Data to find explanations. Why has revenue decreased? Was it because of a Read more
Are you about to launch a mobile app/game? Here you can download a copy of a basic marketing checklist in order to have all the main topics covered; you can specify the priority, the owner and the status of each task. It’s divided in macro areas: Soft Launch goals Store Assets Read more
By Farhan Haq When your product team comes to you and tells you they need 10k DAU after one month of (soft) launch, it can be pretty hard for a marketer to know or understand how many users they need to acquire over that period in order to hit that Read more