2021 was definitely an interesting year: iOS14 and the changes it brought, brand ads finally appearing more consistently in mobile games, consolidation of the big players on the market. But what are the ad monetization prediction for 2022? What should we expect during next year? From my perspective I foresee, Read more
Whenever you are optimizing your waterfall, especially if you use multiple calls to the same network, making sure you have both optimized eCPMs and maximized fill rate is key. During the conversation with the Ad Networks, it’s common to agree on a specific eCPM so we can guarantee an exact Read more
What do we mean by “blacklist” in ad monetization? It’s a list we will share with our partner ad networks to prevent them from promoting specific apps or categories within our app. One of the biggest concerns of integrating ads in our mobile game is to show competitor ads Read more
by Farhan Haq Working for a data driven company who was one of the early adopters of ad LTV tracking technologies, it wasn’t a surprise to me when a colleague from another company asked for my advice about choosing the right partner to track ad revenue coming from his monetisation Read more