The acronym eCPM stands for “effective cost per mille” and represents a standard unit of measurement that the publishers will use to compare all the ads run on their apps, whether they be based on CPM or CPI bidding. How does it work? Two advertisers might have very different goals: Read more
How many ad networks should I integrate into my mediation setup? Should I create multiple eCPM floors? Is it necessary to set up a waterfall per geo? Many publishers and developers have these doubts, but before answering, the main question is: Is there enough ad-impressions volume? This is extremely important Read more
I’ve been recently asked about best practices when it comes to waterfall optimization to increase ad revenues, here my tips: Identify the best mediation platform and ad networks mix based on the DAUs and platform distribution (i.e. having DAUs mainly in China iOS could be different than optimizing for US Android Read more
Last week we analysed the differences between a manual and auto-optimized waterfall. This time we will introduce the concept of floors but first it is necessary to understand why the eCPM decreases as the same user watches more videos ads. Let’s say that the average eCPM from Network A is 10€ and Read more
When it comes to monetizing through ads in a mobile app, the easiest way to go is to setup a mediation layer, integrate a few ad networks and leave the waterfall management to the mediation algorithm. The so called “waterfall” is basically the order in which the integrated ad networks Read more
In collaboration with Rubén Barrena Crespo We talked about the theory behind the decomposition tree, let’s now move on and see how it can be used to analyze your ad monetization data and get conclusions out of it. Here the link to download the excel file. To update the document, you Read more
In collaboration with Rubén Barrena Crespo Decomposition tree: Concept (Part I) When you want to understand why your Ad Revenues have increased or decreased, it is easy to waste your time (and lose your mind!) diving inside the Data to find explanations. Why has revenue decreased? Was it because of a Read more
When publishers want to increase their ad revenue, the first idea they tend to come up with is getting users to watch more rewarded videos. There is a thin line here though, as the focus should be on the number of users who watch videos (so called engagement) rather than Read more
Whenever you are optimizing your waterfall, especially if you use multiple calls to the same network, making sure you have both optimized eCPMs and maximized fill rate is key. During the conversation with the Ad Networks, it’s common to agree on a specific eCPM so we can guarantee an exact Read more