An obligatory step for all companies that want to improve their ad revenue is to move from monetizing through a single network to integrating a mediation platform. This upgrade will bring more competition to the waterfall, multiple networks will challenge each other to show a rewarded video and this will Read more…
When it comes to ad monetization in mobile gaming, a classic setup implies using a mediation platform and integrating several Ad Networks to make them compete in the waterfall, in order to maximize the fill rate and global eCPM. The way the mediation communicate with these Ad Network is through Read more…
How many ad networks should I integrate into my mediation setup? Should I create multiple eCPM floors? Is it necessary to set up a waterfall per geo? Many publishers and developers have these doubts, but before answering, the main question is: Is there enough ad-impressions volume? This is extremely important Read more…
When we look at rewarded video KPIs to understand how we are doing with ad monetization, it is normal to dwell on eCPM, revenue and impressions. There is, however, one metric which is very important and improvable without too many complications: fill rate. In general, we calculate fill rate as Read more…